Mulino Bianco - Website Redesign

Redesign of the Mulino Bianco digital platform to create a more open, integrated and personalized online environment.
We defined a new engagement strategy and concept (“The Mill of People”) to strengthen user interaction and tailor content based on user profiles.
The project includes UX/UI redesign, enriched content sections, advanced search and recommendation tools, elevating the brand experience and aligning digital touchpoints with users’ needs